Professional Training Course
This professional training course is a program designed to provide you with the knowledge, skills, and abilities necessary to enhance your professional development and improve your job performance.
It will cover a wide range of topics, from technical skills such as wearable flowers; contemporary bridal bouquets; ceremony flowers; architectural designs; table florals to soft skills such as marketing, leadership, client communication, cost calculations or teamwork. Most classes will be in-person, but some can be followed online.
The goal of this professional training course is to help you acquire new knowledge and skills that will enable you to excel as a florist, stay up-to-date with the latest developments in the field, and advance your career. Once you’ve completed this course you will receive a certificate of participation of 200hr.
Prices indicated include all materials.
Program
March 1 & 2 | 2025
Ceremony Flowers | 12 hours | €700
Creating the concept and drawing your ceremony design. (I use procreate)
Calculating the cost of the design.
Choosing your flowers and placing the order.
Execute aisle meadow flowers and large urn arrangements.
March 15 & 16 | 2025
Floral Architecture | 12 hours | €850
Understanding the mechanics behind arches and hanging installations
Creating the concept and drawing your ceremony design (I use procreate)
Calculating the cost of the design
Choosing your flowers and placing the order
Execute floral pillars and arch.
March 22 & 23 | 2025
Marketing & Business Strategy
12 hours | €500
Five steps to your brand-identity
Write your mission statement
Social-media strategy
Setting yourself apart from the others
Includes e-book
March 29 & 30 | 2025
From concept to Centerpiece
12 hours | €700
Foam free arrangements & floral foam alternatives
Different types of vessels and how to use & place them
Deciding the shape of your design & understanding the impact on the table
Calculating the cost of the design
Block 6 | 5 & 6 April | 2025
Client Communication &
Cost Calculation | 12 hours | €500
How to get the necessary information from clients.
Write an appropriate introduction email to clients.
Prepare a floral offer based on adequate price calculation..
Translate your project/proposal into a functional yet beautiful mood-board.
Create a working timeline for the wedding weekend.
Bonus block | April 12 & 13 | 2025 Photography | 12 hours | €700
Introduction to camera settings and their impact on floral photography.
Exploring different angles and perspectives to capture the beauty of floral designs
Guided photoshoot session to apply learned techniques and receive feedback
Using software like Lightroom and Mobile phone app to enhance floral images.
November | 2024 | COMPLETED
Block 1 | The Basics | 12 hours | €600
The tools of the trade and how to use them.
Conditioning and caring for your flowers.
Colour and shape design-theory.
Personal flowers for a wedding: wearable flowers such as boutonnieres, wrist corsages & headpieces.
Create contemporary bridal bouquets
Block 7 | Client Simulation
| 16 hours | €450
This is your final project where you will prepare a project from start to finish including but not limited to:
Gathering information; Cost calculation; Create your proposal
Pinpoint possible difficulties and find solutions/alternatives
Understand which other vendors are part of your work as a florist
Finalize the project with your client
Create a mood-board, timeline and floral order
Work experience placement | 100 hours
After you’ve completed the first 100 hours of the training, it is possible to gain practical experience in our company or that of other florists during the wedding season. Each wedding requires approximately 20 hours of your time spread over 2-3 days. Weddings are often on the weekends, but may also be booked during the week and the season runs roughly from May through to October. This is a valuable opportunity to gain hands-on experience and develop the skills learned throughout the course. It will provide you with networking opportunities within the industry, and potentially discovering whether floristry is a career path you truly wish to pursue. Please note that this placement is unpaid.
Unlock a 10% discount when you book the entire course upfront! Enjoy the convenience of a one-time payment while saving on the total cost. It's my way of saying thank you for your commitment.
Not ready to fully commit? Opt for flexibility with the pay-per-section option. Pay for each segment at the regular price, giving you the freedom to budget according to your preferences. Customize your experience, one step at a time